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＜Data Joke＞ [Japan] Sad thing about marketing research

  • Release date: Nov 16, 2022
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I recently listening to YouTube or Podcasts during Jogging. Don't you think jogging is boring (Opinion is too personal…)? You spend quite a while alone without having emotional ups and downs. So I prefer listening to conversations than music which distract me from getting bored of running Lol. While I was running this morning, there was a interesting conversation in a YouTube video.

It is like a radio which has a regular topic that they use YouTube survey function to ask questions for listeners and talk about it. Today the question was have you every had dogs or cats. They searched for the report and found a survey with 1000s showing Cats are more than Dogs. Then the result of their own questions to listeners is Dogs are more than cats. Their comment was that their own survey is more trustful than the report since the sample size is much bigger (Around 1600 answers)… OK. That is understandable (Sadly)…

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Reference : CENTRAL RESEARCH SERVICES,INC.(2015), https://www.crs.or.jp/backno/No701/7011.htm

Yes, if you don't use survey for your work or if you are not familiar with research, People's perception would be like this and I can not complain to it… Actually according to CENTRAL RESEARCH SERVICES (2015), only 59% of people says that surveys are trustful in Japan. 41% of people questions about our work (Sad). Well, I should appreciate for 59% who trust it!!?

The right chart shows why people don't trust marketing research for those who don't trust. Then I found 12% of people answers that there are quit a few agency which are not trustful… Well, I can not say no to it, probably yes there are (Sad). Personally I think survey is the good too to support your decision making and knowing how to fully utilize it is important. Anyway, I shouldn't be so disappointed, Hahaha.

*This story uses real data but whole story is fiction.

  • Intage Inc

    Author profile
    Jun Hasegawa

    I have been stationed in Singapore for many years, and am currently working in Tokyo
    I use data in my writing, but it is mainly jokes.
    Just want to use data not only for logical view but for some fun!

  • Intage Inc

    Editor profile
    Intage Inc.

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