Last updatedcalendar_monthApr 01, 2026Personal Care Purchase Tracker during COVID-19 in China (June 2020)

calendar_monthRelease date: Jan 01, 2019
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Description

This report summarizes the personal care purchase tracker from COVID-19 outbreak in January 2020 till June 2020 in China.

Summary

After COVID-19 outbreak in January 2020, there was a significant drop in the personal care purchase in China. Makeup suffered the most, while Hand & body wash accelerated due to the increasing needs for cleansing and disinfection. From early March to June, personal care market gradually recovered. Makeup closed the gap with last year, Hair care and Skincare showed positive growth and Hand & body wash continued showing rapid growth. Another fact is that online purchase gained 25% growth, while offline was still in decline by June.

Research design

*Research method: Online survey *Respondent criteria: Male and female living in China aged between 15-65

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Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers. For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.co.jp.