Description

This report shows the positioning of each retailers of the health & beauty stores in Thailand. It also covers the values of health & beauty store shoppers.

Summary

Watson has the highest awareness, followed by Boots and EVEANDBOY. Frequency of shop visit is once a month for all of stores. Watson scored highest for satisfaction. When looking at the values of health & beauty store shoppers in their daily lives, they see value in "trying to make decisions for themselves and trying to improve themselves to become better". Also, they find value in "eating tasty food is a blessing and maintaining a balance of external and internal health" and are not overly health conscious.

Research design

*Research method: Online survey *Respondent criteria: 18-55 yo/SEC A/B/C/Men and women who shopped at the particular H&B store at least 1 time per month

Report Detail

Survey start date: August - September 2019
# of pages: 33
Agency: Intage Thailand
Report price: Free
Target countries: Thailand