Article Details

Last updatedcalendar_monthApr 01, 2026Consumers Going “Green”

Description

While the SDGs are the one of the important trend around the world, a variety of activities can be seen in Vietnam as well. This research reveals how consumers are interested in companies that are addressing environmental issues.

Summary

The main finding is that many Vietnamese chose food produced organically or naturally, and nearly half of people feel positive feeling towards environmentally friendly companies. It's also obvious that people are more likely to believe information from SNS or word of mouth from friends and family.

Research design

*Research method: Interview *Respondent criteria: Men and women living in Vietnam aged between 15 and 38 years

Report Detail

Survey start date: September 2019
# of pages: 17
Agency: Intage Vietnam
Report price: Free
Target countries: Viet Nam