Description

This report aims to understand the state of oversea travel among wealthy class in the U.S. with comparison to middle class, and grasp the direction of attractive contents in Japan.

Summary

Europe is the most popular destination and Japan as the No. 1 destination in Asia. Compared to the middle class, wealthy people are more likely to experience local special events and recreational activities rather than usual sightseeing, also they are interested in "self-discovery" and "mindfulness". There are a number of tangible issues that need to be addressed, such as improving the free Wi-Fi communication environment, easing over tourism, increasing five-star hotels, and financial settlement for 'Convenient and comfortable travel'.

Research design

*Research method: Online survey *Respondent criteria: Household income: Middle class ≥ ＄70 thousand/ Wealthy class ≥＄200 thousand Male and female aged 20-69 who are living in America Those who have traveled abroad in the last 2 to 3 years

Report Detail

Survey start date: January 2019
# of pages: 16
Agency: Intage Inc.
Report price: Free
Target countries: United States of America