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Indonesia: ROKUPANG, steamed bread made with pandan leaf, is popular nationwide

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The reason for the boom is that traditional sweets can be prepared in a different way to make them more appealing on social media.

Roti pandan (pandan bread) with pandan leaves kneaded into the dough has been popular among the common people since ancient times. In recent years, there has been a growing movement to offer traditional sweets in a different way. The steamed version of bakupia, a specialty of Java Island, has become so popular that people stand in line for it.
In addition to this background, ROKUPANG's bold cooking process and use of colors, including the generous amount of cheese poured over the top, are also contributing to the boom in social networking. In addition to this restaurant, more and more restaurants are offering their original pandan leaf steamed buns as ROKUPANG, and the name ROKUPANG is becoming a proper noun rather than a store name.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Oct 21, 2019
  • 2819 Views

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