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Indonesia: ROKUPANG, steamed bread made with pandan leaf, is popular nationwide

  • Release date: Oct 21, 2019
  • 3182 Views

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A bun with pandan leaves kneaded into it, filled with your favorite toppings and steamed.

The sweet-smelling herb pandan leaf is commonly used in hot regions such as Indonesia and Malaysia, and as of 2019, "rokupang," a steamed bun using pandan leaf, is gaining popularity nationwide. The stores are mostly food stall style, with buns made of pandan leaf, filled with cheese, chocolate and other toppings, and then steamed. By steaming the buns at the end, not only does it make the buns softer, but it also keeps the contents warm.
The most popular menu items at the Ciregon store, which opened in May, are Silver Queen chocolate topped with cheese and cream cheese mixed with crushed Oreos. There are also prepared toppings such as corn cheese and sausage. The price is around 15,000 rupiah (about 112 yen) per bun, and you can add toppings of your choice to the basic menu. The buns are about the size of the palm of your hand, but the toppings are generous enough to make you feel full.

The reason for the boom is that traditional sweets can be prepared in a different way to make them more appealing on social media.

Roti pandan (pandan bread) with pandan leaves kneaded into the dough has been popular among the common people since ancient times. In recent years, there has been a growing movement to offer traditional sweets in a different way. The steamed version of bakupia, a specialty of Java Island, has become so popular that people stand in line for it.
In addition to this background, ROKUPANG's bold cooking process and use of colors, including the generous amount of cheese poured over the top, are also contributing to the boom in social networking. In addition to this restaurant, more and more restaurants are offering their original pandan leaf steamed buns as ROKUPANG, and the name ROKUPANG is becoming a proper noun rather than a store name.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated by DeepL, AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://tnc-trend.jp/

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    Intage Inc.

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