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[Indonesia] Analog Book Sales on the Rise / Interest in Reading Increases through SNS

  • Release date: Aug 12, 2019
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Book sales up 12.36% Foreign bestsellers, blogger books and short stories are popular

Increase in the number of people quoting their favorite passages from books on social networking sites, which in turn increases the interest in reading.

In the past, the habit of reading was not so deeply rooted that it was said that "Indonesians do not read" and "books do not sell in Indonesia. In response to this, educational institutions have started to improve their libraries and appeal to students about the usefulness of reading, but it is believed that it is the social networking effect that has directly led to the rise in book sales. The number of young people and celebrities who post excerpts of their favorite texts on Instagram and Whatsapps is increasing, and it is thought that interest in reading itself is on the rise.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated by DeepL, AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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