Article Details

Last updatedcalendar_monthApr 01, 2026The Latest E-Commerce Situation in Thailand and How to Use it

  • calendar_monthRelease date: Oct 01, 2020
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Description

Thailand is the largest EC market in ASEAN. This article explains how EC purchasing is changing through COVID-19, and how to take advantage of it.

Summary

At 0.49 trillion yen, Thailand's e-commerce market is the largest in ASEAN, with a growth rate of more than 90%.In addition to marketplaces such as Shopee, social network commerce (SNS) such as Facebook and Instagram accounts for 40% of the market.

Research design

Research method: Desk research

Report Detail

Survey start date: October 2020
# of pages: 17
Agency: Intage Thailand
Report price: Free
Target countries: Thailand