Description

This report introduces examples of "live commerce," which is showing rapid growth in the Chinese EC market and examples that can be analyzed using Chinese EC data.

Summary

Live commerce sales in 618, one of the biggest e-commerce sales periods, were 65% higher than in the preceding period.The category-wise performance of the two major charismatic KOLs showed that beauty-related categories contributed the most to live commerce sales. The analysis also found that the category of "cars and motorcycles" had a relatively high number of company/brand-originated live commerce.

Research design

・Research method: China E-commerce data analysis

Contact us

Intage Inc. provides China EC data services on behalf of NINT inc. We provide analysis of categories, brands, stores, products, etc. in major Chinese EC malls, as well as Taobao Live analysis tools. For more information, please contact us from here.

Report Detail

Survey start date: March 2021
# of pages: 22
Agency: Intage Inc.　×　NINT inc.
Report price: Free
Target countries: China