Description

Since May 2021, COVID-19 infections have been spreading rapidly in Taiwan. In cooperation with the Kantar World Panel, Intage has been compiling and disseminating weekly consumption trends and channel-specific trends of the FMCG category in Taiwan, which is suffering from the COVID-19. This report shows the total number of purchases and the amount of money spent per purchase in the middle of May, using the week of April 18, before the spread of the disease, as the base (=100). (The figures are preliminary and unweighted.) The report is available until the July 25, 2021 edition. Check the latest report from here.

Summary

The impact of COVID-19 continues to be felt, with total traffic (total number of purchases) down 24% across FMCG compared to the week of May 30. In particular, traffic to non-essential personal care items declined. The food category also saw a decrease in the amount purchased per purchase as stockpile purchases settled down. All channels, including e-commerce, saw a decrease in traffic, but the amount spent per purchase remained high.

Research design

Consumer purchase panel survey (Product code scan or diary)

Contact us

Intage Inc. is working with Kantar World Panel to support your global business by analyzing actual consumer purchase data from around the world to identify market changes and their drivers. For more information on this report or oversea panel data, please contact us at global-market-surfer@intage.com.

Report Detail

Survey start date: June 2021
# of pages: 8
Agency: Intage Inc. × Kantar Worldpanel
Report price: Free
Target countries: Taiwan