Description

The following is a ranking of trends in eight major Asian countries for the period 2021-2022. Translated with AI Translator

Summary

The trend rankings, which have been released annually since 2015, are based on qualitative information collected by the TNC Asia Trend Lab and voluntary surveys conducted among local board members in each country. 【China】 ①Wide spread of plant-based meat from fast food to traditional cuisine ②Trending entertainment food courts where you can enjoy taking photos ③Sharp decline in plastic use in Shanghai ④American/Japanese 80s loved by Gen Z ⑤Large department stores by foreign architects opening one after another 【Korea】 ①Big growth of “Live Commerce” & “Rocket Delivery” ②”StandbyMe” – An unconventional movable smart TV ③Beer from unique collaboration of craft beer x time-honored company ④Vegan cosmetics that focuses on “Clean Beauty” ⑤Instant food products with rich flavors and premium quality 【Thailand】 ①Cozy stay-at-home lifestyle with cooking and foliage plants ②Functional vitamin water loved by women ③Thai version of Go To campaign to promote domestic tourism ④BL series is on the rise now. Is GL series the next in line?! ⑤The launch of sustainable and environmentally/socially friendly sanitary products 【Indonesia】 ①Development of small businesses to get out of difficult situation ②Sharp increase in demand for e-grocery market ③Traditional herbal medicine “Jamu” is back in spotlight after its reform ④Continual launches of chocolates made of locally produced cocoa ⑤Development and sales of Halal food products by Japanese company 【Singapore】 ①Enjoy resort mood domestically with “Staycation” ②National Orchid Garden is back in spotlight ③”Japanese food” by convenience store and fast food business ④”LumiHealth” – Health boosting application by SG government & Apple ⑤Silicone replacing disposable film in food preservation 【Malaysia】 ①Home gardening & foliage plants trending as people long for healing ②Evolution-type co-working space & shared office ③”White Flag Campaign” to support those in need ④SDGs activity for mangrove restoration and conservation ⑤Penang’s gender inclusiveness policy in a spotlight 【The Philippines】 ①New mode of transportation (PMD) in traffic jam and air pollution measures ②Live streaming, Cross-border EC trend grows ③Rise in demand for air fryer & multi-function electric pressure cooker ④Experience-based online learning “Activity Kit” ⑤Explosive popularity of play-to-earn “Axie Infinity” 【Vietnam】 ①”Canned Kombucha” with the use of local fruits ②Sustainable tourism and Green tourism in spotlight ③Home gardening trend growing at home/office ④Trending dessert “Tapioca Yogurt Ice Cream” ⑤Rising popularity of domestic organic cosmetics

Survey Summary

Methodology: TNC Asia Trend Lab, group interviews with local board members, and qualitative research by lifestyle researchers Target population: Men and women who have lived in major cities in each country for at least five years, upper middle class and above, in their late teens and twenties, and sensitive to trends.

key word

Plant Meat / Food Court / SDGs / Generation Z / Commercial Facilities / Home Conomy / Live Commerce / Interior Appliances / Craft Beer / Vegan / Cosmetics / Instant Food / Vitamin Water / Air Fryer / Sustainable / Femtech / Small Business / Jamu / Halal /. Staycation / Apps / Corona / White Flag Movement / PMD / Cross-border EC / Cooking Appliances / Games / Axie Infinity / Kombucha / Green Tourism / Sweets / Cosmetics / Plant Based / Plastic Reduction

Report Detail

Survey start date: December 2021
# of pages: 19
Agency: TNC Inc.
Report price: Free
Target countries: China, Indonesia, Korea, Malaysia, Philippines, Singapore, Thailand, Viet Nam