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[Singapore] From Cherry-blossom viewing tour to Bread＆Cakes, Japan's "SAKURA（Cherry-blossom）" related contents are getting popular in Singapore

Among Singaporeans, cherry-blossom viewing tour is getting popular and "SAKURA (cherry-blossom)" related products such as foods or goods have recently become a common sight.

When Singaporeans are asked "In which season would you like to visit Japan?", the most common answer is "From late March to April". The reason is "that's because it is the season of SAKURA (cherry blossoms).
Although there are many countries that have cherry blossoms, such as Europe, the U.S. and China, it seems that people value and have a kind of longing for the Japanese cherry blossoms, including the history, customs and ways of enjoying the blossoms. They are also highly interested in "Hanami," a unique Japanese culture.
However, it is difficult to take a long vacation to Japan at this time of year when it is not a school holiday, and even if you can, many people return home without being able to appreciate the cherry blossoms due to the weather. For this reason, products and events that allow people to enjoy the cherry blossoms in a casual way, such as food products, miscellaneous goods, and festivals, are gaining popularity.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.
  • May 13, 2019
  • 1772 Views

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