Description

Digital wallet, also known as e-wallet has become widespread in Vietnam, and an increasing number of Vietnamese consumers are using multiple payment platforms/services. This report provides an overview of the actual situation of Vietnamese consumers regarding electronic payments, including how they use each service and what they consider important when selecting a service.

Summary

Vietnam has a variety of payment services such as MoMo, ZaloPay, ShopeePay, and GrabPay. In this survey, 84% of consumers multiple payment services, and use them for different purposes.
Convenience is the most important factor, followed by promotions for Generation Z, while security is important for Generation X.

Research design

・Research method：Online survey
・Respondent criteria：Living in Ho Chi Minh/Hanoi／Male and female aged 15-40 y.o.／SEC A・B・C・D

Report Detail

Survey start date: May 2023
# of pages: 7
Agency: Intage Vietnam
Report price: Free
Target countries: Viet Nam