Description

This report analyzes the booming Indonesian beauty market using the consumer panel data from Kantar Worldpanel Indonesia.

Summary

The Indonesian beauty market has grown by 20% over the past 5 years.
The background to this sustained growth during and after COVID19 is explained with five keywords:
・Advanced benefits in basic skincare
・More going out means more need for UV Sunscreen
・The comeback of Make Up
・The emerging Hair Fragrance trend
・All-round Availability

Research design

Methodology: Kantar Worldpanel Indonesia Household panel (Purchase panel (Diary + Product code scan by interviewer))

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For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com
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Keywords

KWP/Kantar/Indonesia/beauty/skin care/skincare/cosmetic

Report Detail

Survey start date: November 2023
# of pages: 13
Agency: Kantar Worldpanel
Report price: Free
Target countries: Indonesia