Description

This report presents a survey of trends in 10 major Asian areas in 2023, selecting the top five in each area and ranking them.

Summary

Information collected by the "TNC Asia Trend Lab" and independent surveys were conducted with local board members in each country.The trend ranking, published annually since 2015, is based on these qualitative information, with the top five in each area selected, analyzed and summarized in a report.

Research design

Survey method: TNC Asia Trend Lab, group interviews with local board members, and qualitative research by lifestyle researchers

Survey population: Men and women who have lived in major cities in each country for at least five years, and who are upper-middle class and above, and who are sensitive to trends

Survey conducted by: TNC Corporation (https://www.tenace.co.jp/)

key word

ASEAN / EV / entertainment / baijiu latte / leisure / pineapple / smoke and fire / zero sugar / tanfull / Generation Z / Generation MZ / mokkaten / Korean food / medicinal crackers / hermeneutic / sanrio / pet / vegan / restaurant / dongdongwoo / hemp / hot pot / art toy / retro / fruit / drink / salt coffee / Sushi / OMAKASE / Beer / Soju / Glamping / Thrifting / SNS / TikTok / Startups / Social Commerce / Alternative Food / Plant Based / Vending Machine / Non Alcoholic / Mooncakes / Recycle / SDGs / Arabic Culture / Coffee / Middle Eastern Sweets Muslim Fashion / Japanese Food / Electric Bike / Lifestyle / PICKUP COFFEE / Pizza / Halo-Halo / Frozen Food / Retort Food / Street Food / Wedding / Trend Area / Domestic / Trend

Report Detail

Survey start date: December 2023
# of pages: 23
Agency: TNC.inc
Report price: Free
Target countries: China, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Viet Nam