Description

This report offers comprehensive consumer insights and market intelligence for the Beauty and Personal Care industry, leveraging its longitudinal tracking of various beauty product categories using Global consumer panel data from Kantar Worldpanel.

Summary

Discover the dynamics of consumer behaviours across channels such as online, in-store, and direct-to-consumer when it comes to beauty products.
Uncover generational variation: from Europe’s mature beauty buyers, Asia’s tech savvy skin care savants, to Americas’ Gen Z trendsetter and Latams’ Heavy weight Gen X, dive into the diverse Beauty narratives unfolding across the continents.

Research Overview

Methodology: Kantar Worldpanel Consumer Beauty & Usage panel (Diary/ Product code scan)

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

KWP/Kantar/World/Global/beauty/skin care/skincare/cosmetic

Report Detail

Survey start date: February 2024
# of pages: 31
Agency: Kantar Worldpanel
Report price: Free
Target countries: China, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Other, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States of America, Viet Nam