Description

The report dives deep into the dynamics of Vietnam's FMCG market, uncovering key highlights and offering valuable insights for navigating this evolving landscape.

Summary

2023 presented a year of complexities and unexpected turns, impacting Vietnam's economic growth. External global environment and internal constraints led to a slowdown in the economy, particularly in manufacturing and trade sectors. While the economic outlook for 2024 appears more positive, consumer confidence hasn’t quite caught up due to persistent news of layoffs and uncertainties about household income.

Research Overview

Methodology: Kantar Worldpanel Consumer panel (Diary) + ad-hoc survey 

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

Asia/APAC/Vietnam/VN/FMCG/inflation/economy/overview/market/trend/purchase/analysis/retail/food/drink/beverage

Report Detail

Survey start date: February 2024
# of pages: 14
Agency: Kantar Worldpanel
Report price: Free
Target countries: Viet Nam