Description

This report provides an outlook on the Indonesian FMCG market in 2024, using consumer panel data from Kantar Worldpanel Indonesia.

Summary

Indonesian consumers continue to review their household spending under the pressure of inflation, posing a risk to the growth of the FMCG sector. 
Home Care and Personal Care are in decline, Food sector remains stable,Baby Care is growing, and there remains an opportunity for premiumization in the Beauty sector.

Research Overview

Methodology: Kantar Worldpanel Indonesia Household, Baby, OOH panel (Purchase panel (Diary + Product code scan by interviewer))

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

Indonesia/FMCG/Baby/Beauty/Personal/Home/Care/Food/Bevarage/Out of Home/Inflation

Report Detail

Survey start date: March 2024
# of pages: 23
Agency: Kantar Worldpanel
Report price: Free
Target countries: Indonesia