Description

This report provides an outlook on the Indonesian FMCG market in 2024, using consumer panel data from Kantar Worldpanel Indonesia.

Summary

Indonesian consumers continue to review their household spending under the pressure of inflation, posing a risk to the growth of the FMCG sector. 
Home Care and Personal Care are in decline, Food sector remains stable,Baby Care is growing, and there remains an opportunity for premiumization in the Beauty sector.

Research Overview

Methodology: Kantar Worldpanel Indonesia Household, Baby, OOH panel (Purchase panel (Diary + Product code scan by interviewer))

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Report Detail

アジアでもっとも選ばれたブランドは？:アジアブランドフットプリント 2025年版

アジア11市場のFMCG(日用消費財)は金額ベースで2.4%の堅調な成長ー購買動向【Asia Pulse 2025第3四半期】

Keyword

Indonesia/FMCG/Baby/Beauty/Personal/Home/Care/Food/Bevarage/Out of Home/Inflation