Description
This report provides an outlook on the Thai FMCG market in 2024, using consumer panel data from Kantar Worldpanel Thailand.
Summary
The report provides three essential elements for a 'plan to win' in 2024:
・Know where you are: are you a small brand or a big brand, in a small or big category?
・Plan for two sources of growth: to win from Comfortable Places, and to win from Unexpected Places
・Set the right measurement targets, and monitor them
Research Overview
Methodology: Kantar Worldpanel Thailand Household, OOH panel (Purchase panel (Product code scan))
Inquiry
For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com
Related Links
アジアでもっとも選ばれたブランドは？:アジアブランドフットプリント 2025年版
アジア11市場のFMCG(日用消費財)は金額ベースで2.4%の堅調な成長ー購買動向【Asia Pulse 2025第3四半期】
Keyword
Thailand/FMCG/Baby/Beauty/Personal/Home/Care/Food/Bevarage/Out of Home/OOH
