Description

This report provides an outlook on the Thai FMCG market in 2024, using consumer panel data from Kantar Worldpanel Thailand.

Summary

The report provides three essential elements for a 'plan to win' in 2024:
・Know where you are: are you a small brand or a big brand, in a small or big category?
・Plan for two sources of growth: to win from Comfortable Places, and to win from Unexpected Places
・Set the right measurement targets, and monitor them

Research Overview

Methodology: Kantar Worldpanel Thailand Household, OOH panel (Purchase panel (Product code scan))

Inquiry

For inquiries about Kantar Worldpanel, please contact at: global-market-surfer@intage.com

Keyword

Thailand/FMCG/Baby/Beauty/Personal/Home/Care/Food/Bevarage/Out of Home/Inflation/OOH

Report Detail

Survey start date: May 2024
# of pages: 24
Agency: Kantar Worldpanel
Report price: Free
Target countries: Thailand