Description

This is a report on 'World’s most chosen brands by consumers in 2024', using consumer purchase data from Worldpanel by Numerator and the partner companies.

Summary

This is the annual 'Brand Footprint' report, issued by Worldpanel by Numerator (previously Kantar Worldpanel)
Markets covered: 56 markets globally
*Based on brand data from each market, an index called Consumer Reach Point (CRP) is used to comprehensively evaluate and rank brands every year. CRP is calculated by Population (no. of households), Penetration, and Purchase Frequency.

Research Overview

Methodology: Consumer Purchase panel (Diary/ Product code scan)

Inquiry

For inquiries about Consumer Panel outside Japan, please contact at: global-market-surfer@intage.com

key word

Global/ FMCG/ DCG/ inflation/ in-house/ Purchase/ Market trend/ Consumer/ Baby/ Beauty/ Personal/ Home/ Care/ Food/ Bevarage/ Brand/ Rank

Report Detail

Survey start date: August 2025
# of pages: 37
Agency: Worldpanel
Report price: Free
Target countries: China, Germany, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Other, Philippines, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States of America, Viet Nam