Description

Overseas, there are large differences in living standards according to income, so overseas surveys often target people by SEC (Social Economic Class). 
This report uses INTAGE's Consumer Life Panorama database of images of people living overseas to clearly summarize what life is like for people in each SEC and the extent of the differences between classes.

Summary

In Vietnam (Ho Chi Minh), the following differences were observed between SECs.

・Ownership of various home appliances (washing machine, refrigerator, AC, kitchen appliances, etc.)
・Mobility (car)

This report uses images to illustrate the above differences.
This rich visual data in the Consumer Life Panorama enables a deeper understanding of overseas consumers, which is difficult to grasp through text and numbers alone.

Research design

・Research method：Data analysis from Consumer Life Panorama 
・Respondent criteria: Consumers living in Ho Chi Minh (29 households)

Related reports

China (Shanghai) SEC Report
Thailand (Bangkok) SEC Report
Indonesia (Jakarta) SEC Report

Report Detail

Survey start date: September 2025
# of pages: 15
Agency: Intage Inc.
Report price: Free
Target countries: Viet Nam