Description

This is a report on 'Asia’s most chosen brands by consumers in 2024', using consumer purchase data from Worldpanel by Numerator

Summary

This is an Asia version of the annual 'Brand Footprint' report, issued by Worldpanel
Markets covered: Mainland China, South Korea, Taiwan, Indonesia, Thailand, Malaysia, Vietnam, Philippines, India, Sri Lanka, Bangladesh
*Based on brand data from each market, an index called Consumer Reach Point (CRP) is used to comprehensively evaluate and rank brands every year. CRP is calculated by Population (no. of households), Penetration, and Purchase Frequency.

Research Overview

Methodology: Worldpanel Consumer Purchase panel (Diary/ Product code scan)

Inquiry

For inquiries about Worldpanel, please contact at: global-market-surfer@intage.com

key word

Asia/ China/ Taiwan/ India/ South Korea/ Sri Lanka/ Indonesia/ Malaysia/ Thailand/ Philippines/ Vietnam/ Bangladesh/ FMCG/ DCG/ inflation/ in-house/ Out of Home/ OOH/ Purchase/ Market trend/ Consumer/ Baby/ Beauty/ Personal/ Home/ Care/ Food/ Bevarage/ Brand/ Rank

Report Detail

Survey start date: September 2025
# of pages: 38
Agency: Worldpanel
Report price: Free
Target countries: China, India, Indonesia, Korea, Malaysia, Other, Philippines, Taiwan, Thailand, Viet Nam