Article Details

Last updatedcalendar_monthApr 01, 2026WHO CARES? WHO DOES? HEALTH 2025 - How health is driving brand growth at scale

Description

This is a report on key health trends that brands can leverage to support consumers in living sustainably healthier lives, using consumer purchase data from Worldpanel by Numerator.

Summary

Consumers seek healthier lives, but lasting behaviour change requires support.
This report examines weight management, sugar reduction and avoidance of ultra-processed foods, while highlighting new opportunities deriving from supplements and GLP-1. It also provides implications for FMCG product reformulation and certification marks on product labels.

Research Overview

Methodology: Worldpanel Consumer Purchase panel (Diary/ Product code scan) + tag-on survey

Inquiry

For inquiries about Worldpanel, please contact: global-market-surfer@intage.com

key word

Asia/ China/India/ Indonesia/ Thailand/ Vietnam/ FMCG/ inflation/ in-house/ Out of Home/ OOH/ Purchase/ Market trend/ Consumer/ Beauty/ Personal/ Home/ Care/ Food/ Bevarage/Brand/ Eco/ Sustainability/ Environment/ Global/ World/Europe/ US/ America/ GLP-1/ Health/ Weight

Report Detail

Survey start date: December 2025
# of pages: 24
Agency: Worldpanel by Numerator
Report price: Free
Target countries: China, India, Indonesia, Other, Thailand, United Kingdom, United States of America, Viet Nam