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目次
1. Introduction
In recent years, the number of households with pets in China has been increasing, and the pet industry is expanding.
This article provides an overview of market trends in China’s pet care sector.
2.PET CLEANING PRODUCT MARKET SIZE
As pets become increasingly important in households, “daycare-style pet care” has become the mainstream approach for modern pet owners. Pet grooming and cleaning have evolved from basic necessities into core elements of sophisticated pet care.
In 2024, the market size of China’s pet cleaning industry reached 78 billion yuan (approximately 1.84 trillion yen). The industry is projected to maintain its growth in 2025, with the market size expected to reach 88 billion yuan (approximately 2 trillion yen), a 12.8% increase from the previous year. The cleaning products sector within the “It-Economy” is entering a period of steady expansion and growth.
* Data source：B & Y Consulting 博研咨询《2025 China Pet Cleaning Industry Market Size and Inves tment Prospect Forecast Analysis Report 2025年中国宠物清洁行业市场规模及投资前景预测分析报告》
3.DOG AND CAT CLEANING PRODUCT CONSUMPTION
Here is an overview of consumption trends for pet care products (for dogs and cats) in China.
DOG
Dog owners favor to buy shampoo, comb, and ear cleaning product.
Removing hair stains, maintaining body skin cleanness and hair health.
Removing tangles & knots, cleaning loose fur, preventing bacterial growth.
Cleaning ear canals, preventing or treating ear inflammation
CAT
Cat owners favor to buy comb, ear cleaning product, and waterless supplies.
Removing loose fur, preventing hairball syndrome (can cause intestinal blockage)
Cleaning ear wax and secretions, preventing ear mites & infections
Light cleaning needs for body skin (Cats are generally afraid of water)
* Data source：apa INSTITUTE (亚宠研究院) 《BLUE BOOK OF PET’S INDUSTRY – CHINA PET INDUSTRY ANNUAL REPORT (2025) 宠物行业蓝皮书——2025年中国宠物行业发展报告》
4.EMERGING NICHE CATEGORY TRENDS
Next, we’ll introduce four trends in emerging niche categories in China.
■Cat shampoo
Data shows that the sales revenue for cat shampoo/ body soap rose by 42.87% YoY, with volume up by 60.86% in Jan.-Apr. 2025 in China.
Basic needs
Efficacy optimization
・Healthy：Preventing feline skin disease or worm disease.
・Function: Repairing skin barrier, improving fur dryness.
・Waterless: Waterless formula
・Grooming: Color protection and brightening.
* Data source：https://www.docin.com/p-4894350377.html
■Pet wipes
The pet wipes market has huge growth potential in China. It is estimated that by 2028, the market size will exceed 12 billion yuan, with a CAGR of about 15%.
Basic needs
Efficacy optimization
・Part specific: Customized formula for specific part such as ears and perianal areas.
・Healthy: Protecting fur and skin, regulating skin micro-ecology.
・Composite efficacy: Combining antibacterial, deodorizing, moisturizing effects, etc.
* Data source：https://max.book118.com/html2025/0928/7020020132010163.shtm
■Pet toothpaste
Data from the American Veterinary Medical Association shows that about 80% of dogs commonly suffer from oral diseases by age of 3. It’s estimated that the pet toothpaste market in China could reach a CAGR of about 15% in 2025 – 2030.
Basic needs
Efficacy optimization
・Breed specific: Customized formula based on the dental characteristics and physiological habits of different pet breed
・Composite efficacy: Adding intestinal regulating ingredients, dual effects to solve "oral + intestinal" problems
* Data source：https://www.docin.com/p-4894350377.html
■Pet eye drops
The prevalence of eye infections in dogs and cats is high, and pet owners are becoming more & more aware of the importance of pet eye health. The market size of pet eye drops in China is expected to exceed 1.5 billion yuan by 2030, .
Basic needs
Efficacy optimization
・Nutrition: Adding nutritional ingredients, daily eye health care
・Scenario specific protection: Developing specialized eye drops for specific scenarios including travel, grooming, post-surgery, deworming, etc.
*Data source：https://max.book118.com/html/2025/0928/7020020132010163.shtm
