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目次
1. Introduction
This report presents an analysis of the new energy vehicle (hereinafter referred to as NEV) market in China, a country that has established itself as a major automotive powerhouse.
New energy vehicles include electric vehicles (EVs), plug-in hybrid vehicles (PHVs), and fuel cell vehicles (FCVs), but do not include hybrid vehicles (HVs).
2. Market Trends for New Energy Vehicles (NEVs) in China
In 2025, China‘s automobile production and sales both exceeded 34 million units, hitting a record high, representing a year-over-year (YoY) growth of 9.4%, maintaining the global top position for 17 consecutive years, among which NEV production and sales exceeded 16 million units, accounting for 70.3% of the global total.
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Meanwhile, foreign trade also exhibited strong growth, with annual vehicle exports exceeding 7 million units, among which NEV exports reaching2.615 million units.
3.NEV Development Trend
Looking at NEV development trends, the NEV market in 2026 is expected to see the introduction of products featuring extended range, fast charging capabilities, and improved safety, as well as multiple technological upgrades and adjustments to national policies. As technology evolves, vehicle purchase costs are also expected to decline further. With the rise of Chinese brands in the global market, NEV development in 2026 is projected to achieve more efficient growth.
Data Source: China Association of Automobile Manufacturers
4.Reasons for consumers to choose NEVs
Next, we will examine the reasons why consumers choose NEVs. Domestic consumer demand for NEVs is primarily driven by a focus on “core performance and cost.” At the same time, as consumers gain a clearer understanding of their own vehicle usage scenarios and practical needs, simply following trends blindly is no longer the norm; instead, rational and personalized purchases based on individual needs are gradually becoming the standard. Consequently, the competitive landscape among automakers is shifting from a focus on mere specifications and marketing activities to a focus on suitability for actual usage scenarios.
Data source: China NEV Consumer Behavior Survey Result
5. Key Areas for NEV Improvement
Finally, let’s look at the key considerations when selecting a NEV.
Domestic consumer needs regarding NEVs are becoming increasingly diverse. The focus is shifting from “a means of transportation” to “a smart, mobile living space,” with comfort, intelligence, and safety becoming core requirements. Meanwhile, traditional performance metrics are taking a back seat.
Data source: Internal survey
