imagesReport

[China EC trend watcher] Japanese brands in China's EC market during 3 years of pandemic

Release date
March 2023
# of pages
10
Agency
Nint inc.
Report price
Free
Target countries
  • ChinaChina

Description

We conducted a survey and compiled a report on how Japanese brands were consumed in the Chinese EC market during the three years of the pandemic, with the aim of providing information useful for business growth for companies that are or will be entering the Chinese EC/cross-border EC business.


Take a look at this report if you are interested in the Chinese EC market/cross-border EC and would like to expand your sales.

Summary

1. Changes in the Chinese EC Market in the Three Years of the pandemic
2. Japanese Brands in the In-bound Heyday and during the Zero-Coronavirus Policy
3.Toward a Revival of In-bound Consumption


The share of Japanese brands exceeded 10%, and the number of brands, stores and products sold increased 2.5 fold.
On the other hand, the presence of Japanese brands declined in the baby&maternity and apparel industries.
Changes occurred in the lineup of top brands in many industries, especially the food and beverage industry.


While there are positive factors for the inbound revival, such as the weak yen, the rising spending power of Chinese consumers, the end of the zero-coronavirus measures, and the increase in the number of flights,
there are also negative factors, such as the convergence of the Japan-China gap, and the fact that the "advance list for visiting Japan" that used to exist is a thing of the past, so it is necessary to keep a close eye on it.

Research design

・Data source: Nint data service "EC Data Cloud"
・Platforms covered: Taobao, Tmall, JD, Douyin
・Data period: 2019 to 2022
・Data acquisition date: March 2023
*Data in this report are estimates including data for the above period

Cotact us

Intage Inc. provides China EC data services on behalf of NINT inc.
We provide analysis of categories, brands, stores, products, etc. in major Chinese EC malls.
For more information, please contact us from here.

【中国ECトレンドウォッチャー】関連レポート

■カメラ 2024年1月
■OTC医薬品 2023（2023/12）
■スポーツアウトドア2023（2023/10）
■データから読み解く中国版Tiktok EC最新トレンド（2023/7）
■コロナ禍の3年間、中国EC市場で 日本ブランドはどう消費されたのか（2023/3）
■ビッグデータから見る2022年W11完全解説レポート（2022/10）

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