imagesReport

[China EC trend watcher] Latest Trends of Chinese Tiktok, the new EC platform in China

Release date
July 2023
# of pages
10
Agency
Nint inc.
Report price
Free
Target countries
  • ChinaChina

Description

Douyin (Chinese version of Tiktok), which is rapidly expanding its share of the Chinese EC market, is a new EC platform featuring short movies and live commerce. We conducted a survey on its trends and those of traditional EC platforms (Alibaba and Jindong).


Take a look at this report if you are interested in the latest trends in the Chinese EC market, or if you have any concerns about the allocation of investment to the platforms.

Summary

Many of Alibaba's top flagship stores are also located in Douyin, which shows the importance of Dowin in its platform strategy.
Douyin is characterized by a high share of distribution value for unknown brands and high sales value in the apparel category.
The pyramid structure of influencers is also very different from that of Alibaba, with a certain amount of sales from "Waste" and "Bottom" KOLs (whose followers are not as large as the Top KOLs).

Research design

・Data source: Nint data service "EC Data Cloud"
・Platforms covered: Alibaba, JD, Douyin
・Data acquisition date: May 2023

Cotact us

Intage Inc. provides China EC data services on behalf of NINT inc.
We provide analysis of categories, brands, stores, products, etc. in major Chinese EC malls.
For more information, please contact us from here.

【中国ECトレンドウォッチャー】関連レポート

■カメラ 2024年1月
■OTC医薬品 2023（2023/12）
■スポーツアウトドア2023（2023/10）
■データから読み解く中国版Tiktok EC最新トレンド（2023/7）
■コロナ禍の3年間、中国EC市場で 日本ブランドはどう消費されたのか（2023/3）
■ビッグデータから見る2022年W11完全解説レポート（2022/10）

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