imagesReport

Eating habit in Thailand

Release date
February 2025
# of pages
54
Agency
Intage Inc.
Report price
Free
Target countries
  • ThailandThailand

Description

Japanese food culture is known worldwide, and many Japanese restaurants have opened overseas.
On the other hand, the experience of cooking and eating Japanese food at home is still limited to a few consumers.


The results of an Internet survey provided hints about the targeting and needs necessary for Japanese food culture to penetrate and take root locally in the future.
This report is the first of a series of reports on Japanese food penetration and image of Japanese food in “Thailand.

Summary

Have they ever eaten Japanese food?
However, most of these experiences were at Japanese restaurants (sushi, ramen, etc.), and the number of experiences of eating Japanese food in daily life is limited.


What is the image of Japanese food?
In addition to “good taste,” “use of healthy ingredients” and “cooking methods that make the most of the ingredients” were also cited as images of Japanese food.
In particular, women in their 30s and 40s, who are highly health-conscious, strongly recognize “attention to ingredients” as a characteristic of Japanese food.

Research design

Survey method: Online survey
Survey area: Thailand (Bangkok)
Sample size: 300s
Respondent criteria: Males and females aged 15-69, household monthly income of at least 5,000 baht

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report