Asia Middle Generation Research vol.2 Sleep

Release date
March 2021
# of pages
Intage Inc.
Report price
Target countries
  • ChinaChina
  • JapanJapan
  • KoreaKorea
  • SingaporeSingapore
  • TaiwanTaiwan


Asia is a region with a gradually aging population, led by Japan.
In this study, 5 countries are covered, Japan, China, Thailand, South Korea, and Taiwan, where the population is aging rapidly.
We introduce the actual state of sleep among middle generation (40s-50s), who is the volume zone in each country.

■Related reports
 Asia Middle Generation Research vol.1 Appearance
 Asia Middle Generation Research vol.3 Dental care


Japan is the country with the shortest average sleep time, both on weekdays and holidays, whereas China is the country with the longest. In Japan, nearly half of the respondents is not satisfied with their sleep. In Japan, China, and Thailand, "feeling sleepy during the day" is the most common sleep problem, and "difficulty falling asleep/not being able to sleep easily," "going to the bathroom in the middle of the night," and "snoring" are highly common problems across the five countries.

In addition, as for the top measure for better sleep, "changing the air in the room or using an air purifier" was ranked in China and Thailand, and "taking health foods and supplements" was listed higher than in other countries.

Research design

・Research method: Online survey
・Respondent criteria: 40s and 50s both male and female living in urban cities

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