Asia Middle Generation Research vol.3 Dental care

Research Period
April 2021
# of pages
Intage Inc.
Report price
Target countries
  • ChinaChina
  • JapanJapan
  • KoreaKorea
  • ThailandThailand
  • TaiwanTaiwan


Asia is a region with a gradually aging population, led by Japan.
In this study, 5 countries are covered, Japan, China, Thailand, South Korea, and Taiwan, where the population is aging rapidly.
We introduce the actual state of dental care among middle generation (40s-50s), who is the volume zone in each country.

■Related reports
Asia Middle Generation Research vol.1 Appearance
Asia Middle Generation Research vol.2 Sleep


Currently, the most commonly used oral care products are "Toothbrushes and toothpaste" among all five countries/regions.
Product with the highest intention of use in the future is "Interdental brushes" in China, and "Electric toothbrushes" other than China, followed by "Tongue cleaners" in all five countries/regions.
Among often concerned tooth and gum problems, the most serious one in Japan is "Gum receding", while other than Japan it is "Strong bad breath".
In terms of the top reason for visiting the dentist is "For treatment of tooth and gum" in China, "For regular checkup" in Japan and Taiwan, and "For tartar removal" in Thailand and Korea.

Research design

・Research methodology: Online survey
・Respondent criteria: 40s and 50s both male and female living in urban cities

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here

Newest report