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Asia Middle Generation Research vol.3 Dental care

Research Period
April 2021
# of pages
20
Agency
Intage Inc.
Report price
Free
Target countries
  • ChinaChina
  • JapanJapan
  • KoreaKorea
  • ThailandThailand
  • TaiwanTaiwan

Description

Asia is a region with a gradually aging population, led by Japan.
In this study, 5 countries are covered, Japan, China, Thailand, South Korea, and Taiwan, where the population is aging rapidly.
We introduce the actual state of dental care among middle generation (40s-50s), who is the volume zone in each country.

■Related reports
Asia Middle Generation Research vol.1 Appearance
Asia Middle Generation Research vol.2 Sleep

Summary

Currently, the most commonly used oral care products are "Toothbrushes and toothpaste" among all five countries/regions.
Product with the highest intention of use in the future is "Interdental brushes" in China, and "Electric toothbrushes" other than China, followed by "Tongue cleaners" in all five countries/regions.
Among often concerned tooth and gum problems, the most serious one in Japan is "Gum receding", while other than Japan it is "Strong bad breath".
In terms of the top reason for visiting the dentist is "For treatment of tooth and gum" in China, "For regular checkup" in Japan and Taiwan, and "For tartar removal" in Thailand and Korea.

Research design

・Research methodology: Online survey
・Respondent criteria: 40s and 50s both male and female living in urban cities

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