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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.
 
Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle

Reference
Statistisches Bundesamt, "12211-0301 Primary residence households, household members: Germany, years, household net income classes", Primary residence households
Retrived Feb 06, 2026 from here

Statistisches Bundesamt, "63111-0016 Income and expenditure of households (HBS): Germany, years, household type", Average amount per household and month, Household net income, Total
Retrived Feb 06, 2026 from here

Statistisches Bundesamt, "63221-0001 Income and expenditure of households (SIE): Germany, years, household size", Average amount per household and month, Household net income, Total
Retrived Feb 06, 2026 from here