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世界人口の約4分の1を占め、今後最大の消費者層として注目のZ世代。
こちらの記事では、インテージが保有する生活者データベース「Global Viewer」を用い、アジア10カ国のZ世代を比較しながら、その共通点と違いを解説しています。

海外Z世代の特徴を把握：価値観と衣食住から見る国別トレンド
・Z世代の価値観（健康、子育て、買い物など）
・Z世代の衣食住

Reference
Statistisches Bundesamt, "12211-0301 Primary residence households, household members: Germany, years, household net income classes", Primary residence households
Retrived Feb 06, 2026 from here

Statistisches Bundesamt, "63111-0016 Income and expenditure of households (HBS): Germany, years, household type", Average amount per household and month, Household net income, Total
Retrived Feb 06, 2026 from here

Statistisches Bundesamt, "63221-0001 Income and expenditure of households (SIE): Germany, years, household size", Average amount per household and month, Household net income, Total
Retrived Feb 06, 2026 from here