South and Southeast Asia tend to have the highest average household size. Of these, Malaysia has the largest number of household members, with 4.56. This is followed by India (4.38), Indonesia (3.86), Vietnam (3.44), and Thailand (2.84).
Western countries and Japan have fewer average household members than the others, all with less than 2.5 persons.
The average household size in East and Southeast Asia has been declining significantly. China is down -14.4% over 10 years, and Thailand is down -11.5% over 14 years. Other countries with declines of 10% or more compared to historical data are South Korea (-12.2%), Vietnam (-10.9%), and the Philippines (-10.8%).

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Generation Z, which accounts for about a quarter of the world’s population, is garnering attention as the largest consumer demographic of the future.
In this article, we use Intage’s consumer database “Global Viewer” to compare Generation Z across 10 Asian countries and explain their commonalities and differences.

Understanding Generation Z Around the World: Country-Specific Trends Through Values and Daily Life
・Generation Z’s Values (Health, Parenting, Shopping, etc.)
・Generation Z’s Lifestyle
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Accelerate decision-making with smart overseas resident data
Global Viewer

This service provides reports tailored to your issues using questionnaire data on various actual conditions and attitudes of sei-katsu-sha in 11 countries (Asia and US) stocked by INTAGE.
The service covers 400 items, including actual behavioral conditions and awareness, values, and information contact related to various product and service categories.

▼Click here for details
https://www.global-market-surfer.com/lp/gv/

United Nations, Population Division. ”Database on Household Size and Composition 2022”.
Retrieved Mar 23, 2023,https://www.un.org/development/desa/pd/data/household-size-and-composition