・Vietnam had the highest percentage of respondents who said they were “very interested in buying” U.S. processed foods (24.0%), followed by the Philippines (23.7%).
・The country with the highest percentage of respondents who said they “want to buy” American processed foods was the Philippines (51.2%), followed by Hong Kong (51.0%).
・The country with the highest percentage of respondents who said they “do not want to buy” U.S. processed foods was China (23.2%), followed by Malaysia (12.6%).

Intage Global Viewer provides the latest data for 2025/2026, as well as data on “groceries purchased in the past month” and more.
Click here for details.

If you’d like to gain a deeper understanding of home cooking trends in various countries, please also check out the following article.

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～
Food is an essential part of our lives. It strongly reflects a country’s culture, family structure, and infrastructure.
・Grocery shopping and food storage habits
・Changes in the kitchen’s main role
・Time management for increasingly diverse dining experiences

Global Viewer (F10S2. Purchase Intentions for Processed Foods by Country (SA): United States [F10S2(3)]）
https://www.global-market-surfer.com/lp/gv/