・Overall, many countries reported that consumers were “very likely” or “likely” to purchase processed foods from their own country.
・Among countries where consumers reported being “very likely” to purchase processed foods from their own country, Vietnam had the highest percentage (60.8%), followed by China (60.7%) and the Philippines (59.1%).
・Among countries where respondents answered “neither” regarding their intention to purchase processed foods from their own country, Taiwan had the highest percentage (29.8%), followed by Singapore and Hong Kong, which tied at 20.8%.

Intage Global Viewer provides the latest data for 2025/2026, as well as data on “food ingredients purchased in the past month” and more.
Click here for details.

If you’d like to gain a deeper understanding of home cooking trends in various countries, please also check out the following article.

From Stocking Up on Ingredients to Cleaning Up: Home Cooking in 8 Asian Countries ～Three Trends Revealed Through Food Culture～
Food is an essential part of our lives. It strongly reflects a country’s culture, family structure, and infrastructure.
・Grocery shopping and food storage habits
・Changes in the kitchen’s main role
・Time management for increasingly diverse meals

Global Viewer (F10S2. Purchase Intentions for Processed Foods in Various Countries (SA): Own Country [F10S2(4)]）
https://www.global-market-surfer.com/lp/gv/