Description

This report presents a survey of trends in 10 major Asian areas in 2024, selecting the top five in each area and ranking them.

Summary

Information collected by the "TNC Asia Trend Lab" and independent surveys were conducted with local board members in each country.The trend ranking, published annually since 2015, is based on these qualitative information, with the top five in each area selected, analyzed and summarized in a report.

Research design

Survey method: TNC Asia Trend Lab, group interviews with local board members, and qualitative research by lifestyle researchers

Survey population: Men and women who have lived in major cities in each country for at least five years, and who are upper-middle class and above, and Trend-conscious demographic in their late teens to 20s

Survey conducted by: TNC Corporation (https://www.tenace.co.jp/)

Report Detail

Survey start date: December 2024
# of pages: 23
Agency: TNC.inc
Report price: Free
Target countries: China, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Viet Nam