Last updatedcalendar_monthJul 10, 2026FOODIAL Vol.117 Food Trend Report, May 2026

calendar_monthRelease date: May 27, 2026
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Description

FOODIAL is a food marketing report published by TNC Inc.

That collects and analyzes the food trend information from all over the world and report it to purchasers(subscribers) every month.

In the May 2026 issue, the “Pick Up” section highlights the growing “fiber” trend, which is gaining attention in the United States as a new health-focused food movement. Among Gen Z consumers in particular, “Fibermaxxing” — the practice of maximizing fiber intake — has been spreading across social media, while major companies such as PepsiCo and Coca-Cola are rapidly launching high-fiber snacks, beverages, and other related products.

In the "Topics" section, we introduce 14 examples of trends gathered from various countries.

From the bottom of this page, you can download the report's cover, table of contents, and sample images of the report.

If you are interested in purchasing the report, please feel free to contact us via this form.

Summary

Pick Up：
① Fiber Emerges as the Next Major Health Food Trend After Protein: Gen Z Drives the “Fibermaxxing” Movement
② Matcha Strawberry Flavor Sweeps Germany: Originating in Café Menus, the Trend Expands into Spin-Off Products Across Brands

Topics
① Plant-Based Carbonated Protein Drink Launched by a Pioneer in Alternative Meat: “Beyond Immerse” Offers a Clear RTD with Added Fiber — from USA
② Convenience Store CU Opens Dessert-Focused Concept Store: Experiential “Seongsu Dessert Park” Showcases the Latest Dessert Trends at a Glance — from Korea
and 12 others

Research design

Unique members of TNC's overseas network "Lifestyle Researcher®" and food expert researchers have been collecting and reporting on the food trend information throughout the year since 2016.

TNC‘s editorial staff is Recognizing issues what Companies facing and then, they analyze the information from Lifestyle Researcher and edit it into marketing reports.

Report sale

This report is available for purchase at USD 2,000 (excluding tax).

(excluding tax).
At the bottom of this page,
① the table of contents for the current month’s report
② a sample of the report
are available for download.
If you are interested in purchasing this report, please feel free to contact us using the form here.