Article Details

Last updatedcalendar_monthMay 29, 2026Asia_Brand Power Report 2025

Contents

This is a report on interviews conducted by Numerator with successful FMCG brands in various Asian markets, exploring the secrets behind their growth from local brands into Asian and global enterprises.

Summary

Through interviews with successful local brands in China, South Korea, Taiwan, Thailand, Vietnam, India, the Philippines, and Indonesia, the report identifies the key drivers that fuel brand power and forecasts the trends that will become increasingly important going forward.

Research Overview

Methodology: Interview

Inquiry

For inquiries about Numerator, please contact at: global-market-surfer@intage.com

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Keyword

Asia/ China/ Taiwan/ India/ South Korea/ Indonesia/ Thailand/ Philippines/ Vietnam/ FMCG/ DCG/ inflation/ in-house/ Out of Home/ OOH/ Purchase/ Market trend/ Consumer/ Baby/ Beauty/ Personal Care/ Home Care/ Food/ Bevarage/ Brand/